Posts Tagged ‘marketing’

Church Marketing

From the experience of many in the American church, Kenneson and Street’s words are comforting. It is difficult to argue with much of what the authors are stating. It is discomforting to hear church marketers speak of people in terms of cost and effectiveness, and it is equally saddening to see that many great church leaders have fallen into the marketing trap. There is little to contend with and much to praise in the work of Kenneson and Street. Three specific points are worth noting.

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Selling Out the Church

Much of the American church has emphasized the need to be heard by the culture around it so that society will listen to what the church has to say. However, these churches often do not think about the consequences of emphasizing this thought. Philip Kenneson and James Street have found an unnerving trend in American churches that shows many yielding to marketing strategies, and the authors have dedicated their book Selling Out the Church: the Dangers of Church Marketing to reveal this. Many churches have become obsessed with marketing techniques in order to bring more people through the doors and have neglected their call to be a peculiar people, diluting the gospel in the process. Although Kenneson and Street at times overemphasize the dangers of church marketing, the American church, as well as, the international church should heed their overall message.

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